The importance of search engine optimization for your product pages cannot be overstated. Don’t make the mistake that so many other businesses make by neglecting these all-important pages.

Too many etailers do an outstanding job of SEO on their website just to fall short when it comes time to optimizing their products. You see, product pages need just as much focus as your ‘home’ or ‘about us’ pages if you intend for those product pages to show up in search engine results pages.

Our Favorite Tips to Optimize Your Online Product Descriptions

While this list is not all-encompassing, it does give you a solid foundation on where to start. As you will quickly see, the rules that apply for typical posts and pages also apply to your products!

Remember to use Unique Content

Use unique product descriptions to improve your SEO.Businesses that resell products manufactured by others are most likely to fall into this trap. Manufacturers typically provide the product, recommended pricing, stock photography, and a product description or summary. Some manufacturers even go so far as to provide regular inventory database or Excel files that can be loaded directly into your eCommerce site with useful information such as inventory status. This is a great solution for the sake of efficiency; however, it’s terrible when it comes to the impact on your search engine ranking.

Using the canned product descriptions from manufacturers will save some time; but it’s a sure-fire way to get dinged by the likes of Google as publishing duplicate content.  Think for a moment how many other websites are publishing the exact same product descriptions as you… And how do you intend to stand out from the crowd if you’re using the exact same descriptions? You need to write unique copy for your product descriptions!

In the event you have too many products to write unique descriptions for all items, then be sure to start with your most popular products and best-sellers. The same thing goes for your product category pages – be sure to beef those up with unique content.

Product Images

Product images are a must-have if you’re going to sell online. Just be sure to remember to include a meta description (alt-text) that is informative and will help the search engines better understand your product page.

Customer-Submitted Product Reviews

By including reviews submitted by your customers you are effectively solving for two problems at once. First, it helps add to the unique on-page content (this is good).

Second, buyers are looking more and more at customer reviews when making purchases. By including the reviews, you are able to satisfy the need while also improving your product SEO.

Don’t Neglect Your Product Page SEO

If you truly want to stand out from the crowd, then be sure to target your product page SEO. It’s a great way to get a leg up on the competition!

Unique product descriptions can outperform manufacturer descriptions.

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