Follow these small business local search engine optimization strategies in order to achieve greater local search results.

Local Search Engine Optimization is Key to Achieve Web Results in Your Market

The web is a rapidly evolving place. That much isn’t new. Practices that worked in the past are quickly overtaken by emerging techniques and strategies. Local Search Engine Optimization (LSEO) isn’t exactly new; however it has overtaken many other techniques to boost your online results.

LSEO isn’t the only SEO strategy you need to focus on; but it’s certainly an important aspect to a comprehensive online strategy.

Local Search Engine Optimization is Key to Achieve Web Results in Your Market

What is LSEO?

Local search came in part as a byproduct of many other technology advances. For example, the rise of smart phones led to the rise of mobile apps.

Those same smart phones eventually enabled users to easily search for businesses close to their physical location. It was with that leap in technology, LSEO jumped onto the list of SEO strategies. If you have a business that relies on local customers, then you have to spend time on LSEO.

A focus on local SEO may not mean loads of new work. It’s quite possible that you’ve already taken steps to improve your local search results without even knowing how it helped.

I also want to point out that this LSEO list does not replace the other SEO strategies you need to continue doing such as optimizing images, using long-tail keywords in your content, etc… Those topics are for another discussion.

Now, let’s get into the steps required to improve your local search results.

Set-up Google My Business

You should have done this already; but if you haven’t then be sure to get to it right away. While you’re at it, be sure all your business information is accurate and consistent with how it’s displayed on other directories.

Optimize Your Business Website for Local Search

Let’s be clear that this does not mean you need to cram loads of local keywords into your website. Rather, blend the location information in where it makes sense. Here are several best practices.

  • Display your location address (the footer is a great location). Be sure to use the exact same approach you used when you set-up your social media and other online directory profiles.
  • Add your location address to your page Title tag. Virtually every credible WordPress theme has the ability to customize your Title. There are also plenty of SEO plugins that do the same thing.
  • Use a map on your Contact page that pinpoints your exact location. You can use any number of website plugins to achieve this.

Solicit Reviews from Satisfied Customers

Local Search Engine Optimization is Key to Achieve Web Results in Your MarketYou may not like the idea of asking your customers to complete a review; but those results matter. Over 90% of customers read online reviews and if your business doesn’t have any it may be a problem.

To top things off, those 5 star reviews also help to improve your search engine results.

Have a Mobile-Friendly Website

Responsive websites are no longer a nice-to-have. They are a minimum requirement to do business online for most industries. Google actually started to penalize websites that are not responsive back in 2015.

Ensuring your website is mobile friendly is critical – feel free to get in touch with us if you need help figuring out if your website meets Google’s requirement.

Social Media and Directory Profile Consistency

It’s imperative that any social media accounts or online directories display your business profile information in a consistent manner. We’ve touched on this already; but it merits a closer look.

The specific data elements you need to focus on are your business Name, Address, and Phone number (also referred to as NAP).

NAP information needs to be consistent across your Facebook, Yelp, Angie’s List, and any other online directory. To be clearer, the NAP needs to be EXACTLY the same. Don’t include LLC at the end of some of your profiles and not others.  Use the exact same phone number. Always show your address the same way. For example if you are Suite 301, then be sure you spell it the same way every time. Don’t abbreviate sometimes; but, not other times.

Closing Thoughts

If your business relies on local foot traffic, then it’s critical to tackle these local SEO strategies.

Give us a call if all of this seems like too much and you’d like to have someone get it done for you. We can help take care of your online marketing needs.

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